For the past three years, Marketing General Incorporated and
Higher Logic have produced the Community Benchmarking Study. The latest edition
is now available as a download.
Here is your link to get a copy of the study.
Clearly, for many people, connecting is moving from face to
face to online interactions whether it be with Facebook or some other platform. And association members are no exception to this
trend.
So the Community Benchmarking Study highlights important
insights on the impact that an online community can have on overall membership
growth and member engagement. The Study examines the ratios of members who are
discussion creators, contributors, passive (viewers), and inactive. It also includes a case study using real data
from ASAE, with their permission, on the reach and engagement scores for their
association.
The Community Benchmarking Study is a great resource for
associations to use to measure and improve their member engagement and
networking in the online world.
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